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13:31 | 
Posted by
Simon Morice
i-catching movies brings traditional skills for telling stories with film to the new world of cost effective production and distribution.Cheap production and distribution tools have democratised film and video making. Now, anyone can make and distribute a film for amazingly small budgets. What cost hundreds of thousands on film is almost free on video - in fact video is now better called digital. A moment's reflection and you can see the problem. Some surgical equipment is a lot cheaper now too, yet we are still to see home operations take off in any way whatsoever. Knowledge is still power. We are time-served professionals who have worked in broadcast and independent production. We make films.
In addition to developing storytelling for hyperlocal journalism, we work on videos for business as well as features and documentaries.
About the turn of the century, all businesses began to realise that they must become marketing businesses or lose out on the power of attracting customers. In the decade since then, so much has changed, and while they still need to address marketing it is clear that they must also address media.
This means that they need communication tools to stay in touch with the communities they wish to attract. And this creates a problem, how do you make effective videos that keep people coming and coming back?
Our role is to help organisations become adept at using cheap and effective modern tools to build engaging media and to partner with them to attract a loyal community of interest. This is never as expensive as you might first think.
Please also take a look at our new site all about tools, technologies and workflows for reporting from the field. icm Reporting is both our own reporting service as well as helping media, and other, organisations do it themselves.
Please also take a look at our new site all about tools, technologies and workflows for reporting from the field. icm Reporting is both our own reporting service as well as helping media, and other, organisations do it themselves.
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